REPORTAJ. Magazinul social din București care oferă alimente, dar și demnitate. „Aici mă simt și eu bogat” / Micul miracol: deși prețurile sunt simbolice, nimeni nu ia mai mult decât este regula

SOMARO is a social store in Bucharest providing affordable food and household items to low-income families. Products are donated and sold at symbolic prices, ensuring dignity for customers who choose what they need. The store operates under a model inspired by similar initiatives in the US and Austria, focusing on reducing food waste. Access is granted to families identified by social services, allowing them to shop up to three times a week. The store has been active since 2010 and serves as a vital resource for those struggling financially, with prices significantly lower than in regular stores. SOMARO emphasizes the importance of dignity in shopping, allowing customers to feel empowered.