Reguli noi pentru firmele românești care vând în UE: ce trebuie să știe despre ambalaje

New EU regulations will expand the responsibility of Romanian producers for packaging to other EU countries, effective from August 12, 2026. Companies must analyze trade flows and appoint authorized representatives where necessary. The Packaging and Packaging Waste Regulation (PPWR) shifts the responsibility from local to European levels, affecting producers who sell packaged products to consumers in other member states. Obligations vary based on trade flow and packaging type, with different rules for direct sales to consumers versus sales through distributors. Companies must also maintain accurate records of packaging quantities and may need to designate authorized representatives in member states to comply with registration and waste management obligations.