Regalina renunță la istorica „găină cu coroană”: Branding nou dezvoltat de agenția Grin din Brașov • Economie Biz Brasov

Regalina has launched a new brand identity, moving away from its historical symbol, the crowned hen, to a more modern packaging design. This change aims to enhance shelf visibility and align with the evolving expectations of consumers. The previous packaging was deemed too complex for quick decision-making at the point of sale. The company's CEOs emphasized the importance of clear communication regarding their production process.