Real Madrid și Barcelona rămân cele mai valoroase branduri de club la nivel mondial

Real Madrid and Barcelona remain the most valuable football club brands globally, with Madrid valued at €2.4 billion and Barcelona at nearly €2 billion. The 'Football 50 2026' report by Brand Finance highlights a record growth in football brand values, totaling €23.9 billion. Real Madrid leads in brand strength with a score of 95.8, attributed to its international reach and star players. Barcelona's brand value increased by 15% due to its return to Spotify Camp Nou and recent La Liga titles. Arsenal, Bayern Munich, and PSG follow in the rankings, while La Liga is the second strongest league brand after the Premier League. The challenge for Spanish football is to leverage the success of its top clubs to enhance the overall league value, especially with the 2030 World Cup approaching.