Raport EY: Companiile de bunuri de larg consum pot beneficia de creștere convertind transformarea lanțului de aprovizionare în acțiuni mai rapide

A recent EY report highlights that consumer goods companies can enhance growth by transforming supply chain operations for quicker decision-making. 94% of supply chain executives are currently implementing changes to improve coordination and speed. The report emphasizes the importance of demonstrating product superiority and value to consumers, rather than relying solely on brand recognition. Despite the ongoing transformation, only 27% of executives feel confident in managing complex situations effectively. The integration of technology and AI is seen as crucial for accelerating agility in operations. However, many companies struggle to translate AI insights into actionable strategies. The evolving role of supply chains is increasingly tied to consumer insights and market signals, indicating a shift towards a more collaborative approach between supply chain and commercial teams.