PwC: Industria de media și divertisment din România va ajunge la 5,22 miliarde euro în acest an

The Romanian media and entertainment industry is projected to grow to €5.22 billion in 2023, with significant increases in online advertising and streaming services. By 2030, the market is expected to reach €5.66 billion, driven by digital consumption and AI innovations. Music, radio, and podcast segments will see the fastest growth, while OTT services and online advertising will also expand significantly. The report highlights the importance of competitive pricing and personalized experiences for companies to thrive in this evolving landscape.