PwC: Doar 26% dintre români au o situație financiară confortabilă

Only 26% of Romanian consumers report a comfortable financial situation, below the Central and Eastern European average of one-third and the global average of 48%. This decline reflects economic adjustments, including rising taxes and inflation, with 10.8% of respondents facing difficulties in paying monthly bills. Consumer behavior is shifting, with a focus on health; 60% plan to increase fresh produce consumption, while 53% aim to reduce processed foods. Concerns about food safety are significant, with 62% worried about pesticide use. Additionally, 69% cite medical costs as a primary health concern, higher than regional and global averages.