„Publicitatea rămâne un motor esențial de venituri” pentru firmele media - raport - StartupCafe

Advertising remains a crucial revenue driver for media companies in Romania, with significant growth in online ads and streaming services. The media and entertainment market is projected to reach €5.22 billion in 2025, growing at an average of 2% annually. Key segments like music, radio, and OTT streaming are expected to see the highest growth rates. Online advertising is forecasted to rise from €287 million in 2025 to €393 million by 2030, driven by video ads. The report highlights the importance of digital consumption and AI in shaping the industry.