Produsul viral din Europa ajunge în magazinele Lidl din România. Va fi disponibil începând cu 15 octombrie, în ediție limitată

Lidl is set to launch a limited edition travel pillow called "NeckCroissant" in Romania on October 15, 2026, inspired by a French pastry. The product gained popularity during Paris Fashion Week, where it was first introduced. The pillow mimics the shape of a croissant, providing comfort for travelers. Lidl will offer 5,000 units through a social media raffle starting October 2, 2026, across 25 European countries. Each pillow will include a digital coupon for a real croissant at Lidl stores, blending comfort, fashion, and marketing in a unique way.