Produsul românesc care câștigă teren pe rafturile supermarketurilor. E și cu 50% mai ieftin decât importurile

Romanian detergents are gaining popularity in supermarkets, often priced 50% lower than imports. Despite only 24% of detergents being locally produced, consumer interest is rising due to affordability and environmental considerations. Many shoppers prefer local brands for their effectiveness and skin-friendliness, although habits and convenience often lead them to stick with international brands. Local manufacturers face challenges from unfair competition and higher production costs, yet the market is steadily growing, with expectations to exceed half a billion euros.