Pro TV, schimbare de ultima oră. Postul se extinde, iar Voyo capătă un rol important. Un main, pls. Merci

Pro TV is adjusting its commercial audience target from ages 21-54 to 20-60, effective next year, as announced by Chief Business Officer Florin Alexandrescu. This change marks the second significant recalibration in recent years, expanding the audience by 20% to include 7.6 million active Romanians. Pro TV has seen a 0.5% market share increase in 2026, maintaining a lead over competitors. Digital consumption is also rising, with VOYO surpassing 150 million viewing hours, becoming a key part of the strategy. The overall goal is to integrate linear TV, VOYO, and social media into a cohesive ecosystem, providing partners access to premium audiences across platforms.