Prețurile din supermarket, diferite pentru fiecare client în parte? Tehnologia „Big Brother” permite • Newsweek România

The rise of "Big Brother" technologies could lead to personalized pricing in supermarkets based on individual customer profiles. This shift may eliminate traditional price tags, allowing retailers to set prices dynamically using AI algorithms that analyze consumer data. Such systems could determine prices not just by product cost but by what a customer is willing to pay. While some retailers are exploring this model, concerns about privacy and consumer trust remain. Studies indicate that price discrepancies could lead to significant financial impacts for families, raising ethical questions about fairness in pricing practices.