Presiune pe competitivitatea Dacia înainte de Euro 7

Dacia's global marketing director, Frank Marotte, discussed the impact of Euro 7 pollution standards on vehicle pricing and competitiveness. He emphasized that while costs will rise due to these regulations, Dacia aims to maintain competitive pricing and quality. The Euro 7 standards will become mandatory for new vehicle models by November 2026 and for all new vehicles sold in the EU by November 2027. Marotte highlighted the need for Dacia to control production costs to remain competitive, especially in light of increasing electric vehicle sales. The brand's sales figures showed a decline in the first half of 2026, but they remain optimistic about future electrified offerings, including new hybrid models.