Premieră în retail. Kaufland a introdus servicii de make-up și manichiură în magazin - Economica.net

Kaufland has launched its first Beauty Zone in Bucharest, featuring 600 beauty products and services like manicure and makeup. The retailer plans to expand this concept to other major cities if successful. The Beauty Zone includes popular K-Beauty brands and offers personalized skincare recommendations through a smart mirror. Kaufland aims to innovate in the beauty sector, having already increased its cosmetic range to 4,000 items. The idea for this store-in-store concept was inspired by a successful TikTok stand in their stores.