Porsche vrea să vândă mai puţine automobile, dar mai scumpe - Economica.net

Porsche plans to sell fewer vehicles at higher prices to improve profitability amid declining sales, particularly in China. The company aims to reduce its annual sales target to below 200,000 vehicles by 2035, while increasing the average selling price of its luxury models by 20%. Additionally, Porsche will cut its workforce by 25% and reduce management positions by 40% to streamline decision-making. The brand intends to decrease its model variants by 20% and significantly cut development costs. With a notable drop in Chinese sales, Porsche will also reduce its dealer network in the region from over 150 to 75-80 by 2026, while continuing to invest in combustion engines alongside electric technologies.