Piața smarphone-urilor s-a prăbușit cu 22%, cel mai mare declin din istoria lor / „Ce e mai rău abia urmează”

The smartphone market experienced a historic decline of 22% in Q3, with shipments dropping to 255.3 million units. Rising memory chip prices, driven by AI demand, have pressured profitability across the mobile sector. Chinese brands like Xiaomi and Oppo faced significant losses, while Apple and Samsung showed more resilience. Analysts predict the market won't recover until at least 2028, as companies shift focus to premium models and raise prices.