Piața dezinfectanților medicali s-a răsturnat: un producător român a depășit brandurile din import la notorietate și utilizare - COMUNICAT

Klintensiv's recent study by brandBerry reveals a generational shift in the medical market, where professionals are increasingly choosing local products over imports. The Romanian manufacturer has surpassed international brands in recognition and usage, with 92.6% awareness among medical professionals. The study indicates that safety and compliance are now the primary criteria for product selection, rather than price. Klintensiv's commitment to local production and quality control has positioned it as a leading supplier, with a significant market share. This change reflects a maturation of the Romanian medical market, where professionals prioritize results over brand origin.