Piața de eCommerce stagnează ca volum de comenzi în primele 6 luni din 2026

The Romanian eCommerce market shows stagnation in order volume for the first half of 2026, with significant variations across sectors. While the overall sales value increased by 4%, the number of orders remained unchanged. Electronics and gadgets saw a notable rise, while the beauty sector faced a decline of nearly 20%. Pharma experienced a 30% increase in orders, indicating a shift in consumer behavior. The market dynamics reflect the impact of inflation and changing consumer priorities, with a potential recovery hinted at in June.