Piaţa bunurilor de larg consum din România a raportat o creştere de 3,4%, în primul semestru - Economica.net

The Romanian FMCG market saw a 3.4% value increase in the first half of 2026, despite consumer financial concerns. Many Romanians expect their financial situation to worsen, leading to a shift towards mainstream price products, which accounted for 60% of market growth. Discount stores gained over 30% market share, while traditional retail continues to decline. Online sales, though only 2% of the market, grew by 27.1%. Penny reported the best performance among retailers, with significant growth in both national coverage and customer loyalty.