Piața alcoolului a pierdut 830 miliarde $. De ce tinerii nu mai vor să bea atâta bere și preferă apa? • Newsweek România

The alcohol market has lost $830 billion as Generation Z drinks less beer and prefers water. Factors include health awareness, financial constraints, and social media influence. Young people are more cautious about their public image and often choose quality over quantity in their drinking habits. While they still consume alcohol, it is in moderation, with a growing trend towards cocktails and non-alcoholic options.