Peste 160.000 de tranzacții pentru încărcarea brățărilor de festival, realizate cu carduri din 90 de țări, la Untold 2026 - StartupCafe

UNTOLD 2026 showcased a growing preference for digital transactions, with over 160,000 wristband top-ups using cards from 90 countries. Banca Transilvania facilitated the cashless experience, with half of the wristband loads from their cards. The festival attracted a young audience, with 56% of top-ups from ages 18-34. Online top-ups via the UNTOLD app accounted for 55%, and the Pay with BT Pay option saw a 56% increase in usage. The event also led to the issuance of 4,700 new BT Visa UNTOLD cards, surpassing 200,000 total users. Participants accumulated over 40 million steps through the BT Pay movement rewards. UNTOLD 2027 STAR Edition is set for August 5-8 in Cluj-Napoca.