Pesimismul din vecini. Grecii, cei mai sumbri europeni în privința banilor

Greeks exhibit the highest pessimism in Europe regarding their financial future, with only 25% expressing optimism. Economic uncertainty influences their purchasing behavior, prioritizing quality over price for 60% of consumers. Environmental concerns are significant, yet only 34% consider eco-friendliness in their purchases due to high costs. Personalization in shopping is valued, with 78% believing AI will enhance online experiences. However, there are fears about job losses linked to AI advancements. The study highlights that low prices alone are insufficient to attract customers, and eco-labels do not guarantee sales.