Paul Chiriță, VP Adobe: pe ce pariază compania în următorii cinci ani și ce rol au echipele din București

Paul Chiriță, recently promoted VP at Adobe, discusses the company's focus on generative AI and the significant role of the Bucharest teams in developing products like Firefly and Express. He emphasizes the importance of licensed data for training AI models, which differentiates Adobe from competitors. Success is measured through customer satisfaction and active user metrics. Chiriță envisions a future where AI enhances creativity while also expressing concerns about potential misuse. He believes Adobe's traditional products will remain relevant, while Firefly and Express will continue to evolve rapidly, addressing user needs efficiently. Romania is highlighted as a key player in Adobe's AI initiatives.