Părinții intră în noul an școlar cu bugete prudente. AI-ul îi împinge la cheltuieli mai mari

Parents are entering the new school year with cautious budgets, influenced by AI and social media, leading to increased spending. Despite this, many retailers face challenges due to inflation and limited consumer budgets. Digital tools are driving higher expenditures, with those using AI spending nearly 50% more. Retailers like A&F are benefiting from the school season, while others like Nike struggle with significant stock losses. Overall, consumer behavior is shifting towards selective spending amid economic concerns, with average school spending remaining stable.