(P) Românii și-au schimbat vara: filmul și cititul bat festivalurile în 2026

In 2026, Romanians are shifting their summer relaxation preferences towards smaller, more manageable cultural experiences like films and reading, rather than large festivals. A study by Finovo reveals that 54% of respondents prefer films and books, while theater remains popular at 16.2%. Festivals and concerts, though still appealing, are chosen by fewer people due to higher associated costs. This change reflects a more cautious financial approach, with families prioritizing essential expenses and seeking predictable costs for leisure activities. The trend indicates a move from large events to multiple smaller experiences, allowing for cultural engagement without significant financial strain.