(P) Parfumurile arabești, între tradiție și TikTok. Ce caută noua generație în aromele Orientului

Arabian perfumes are gaining popularity among Gen Z, influenced by social media platforms like TikTok. The younger generation engages with fragrances through direct descriptions and visual appeal, often exploring scents before physically trying them. Traditional notes such as oud, amber, and musk are frequently discussed, with a focus on their intensity and lasting power. The concept of layering, combining multiple scents, has roots in Middle Eastern culture and is now embraced by younger users. Access to these fragrances has improved, allowing for easier comparisons with Western perfumes. Overall, the intersection of tradition and modern trends is reshaping the perfume landscape for a new audience.