(P) Fenomenul care a cucerit mediul online: de la rutina coreeană de îngrijire la ritualuri de relaxare acasă

The beauty industry has evolved significantly, influenced by social media, leading to the global adoption of Korean skincare routines and home wellness rituals. The shift from heavy makeup to healthy, hydrated skin reflects changing consumer priorities, with a focus on prevention and natural ingredients. K-Beauty's success in Romania is attributed to a modern consumer mindset, emphasizing gentle hydration and daily sun protection. Additionally, self-care has become a mental health ritual, transforming home spaces into relaxation sanctuaries. Experts recommend simple routines that prioritize gentle cleansing, hydration, and evening relaxation, highlighting that K-Beauty and wellness culture are sustainable lifestyle changes rather than fleeting trends.