(P) Cum schimbă platformele digitale economia sportului profesionist

Digital platforms are reshaping professional sports economics by shifting broadcasting rights to tech giants and transforming fan data into commercial assets. Traditional revenue models based on ticket sales and cable contracts are being disrupted as streaming services like Amazon and Apple acquire significant broadcasting rights. This shift allows for detailed audience insights, enhancing engagement through interactive features and real-time betting. Clubs are now investing in digital infrastructure to leverage active fan participation, which translates into increased revenue streams. The fragmentation of content consumption is also changing how sports are monetized, with short clips gaining popularity. Sponsorship models are evolving to prioritize measurable digital engagement over traditional visibility, emphasizing the importance of building loyal digital audiences.