[P] Creșterea nu se mai cumpără: magazinele online au deja venituri nevalorificate în propria bază de clienți - StartupCafe

Attracting new customers is increasingly challenging and costly due to rising expenses and intensified competition. GetResponse suggests that online stores should focus on better utilizing existing customers rather than increasing advertising budgets. Their e-book outlines 15 automation strategies across three customer stages: from subscriber to first sale, from first purchase to repeat buyer, and from repeat buyer to loyal customer. Many brands struggle with isolated automation efforts, leading to stagnating performance. Successful examples include Eveline Cosmetics and Würth MODYF, which achieved significant sales and engagement improvements through structured communication. Practical tips emphasize focusing on critical areas, responding to customer signals, and ensuring effective message timing.