(P) Cât costă, de fapt, AI-ul? Companiile încep să pună sub semnul întrebării folosirea AI

Companies are increasingly questioning the costs of AI as expenses rise faster than expected. Uber, for instance, exhausted its AI budget for 2026 by April, leading to spending limits. Other firms like Amazon and Meta are also reassessing AI investments. A KPMG study revealed that nearly half of business leaders reduced AI usage when costs outweighed benefits. The focus is shifting from how to integrate AI to where it adds sufficient value. This change will be a key topic at the upcoming AI Expo Europe in Bucharest, where industry leaders will discuss practical challenges and ROI measurement in AI implementation.