(P) Bucureștiul a ales căldura. ABSOLUT TABASCO se lansează oficial în România

ABSOLUT launches ABSOLUT TABASCO in Romania, focusing on creativity and unique experiences in cocktail culture. The campaign emphasizes the choice of embracing heat and aims to redefine contemporary mixology. Urban guerrilla marketing generated buzz before the official launch, showcasing the brand's commitment to creativity over mere product promotion. This special edition combines the purity of ABSOLUT vodka with the spicy profile of TABASCO sauce, appealing to a new generation of consumers seeking memorable flavors.