(P) Brico Depot devine BRICO

Brico Depot România rebranded as BRICO, marking a significant transformation supported by a €50 million investment over three years. The new identity focuses on customer projects, simplifying the process from idea to execution. BRICO aims to modernize stores, enhance product offerings, and integrate technology, including AI, to assist customers. The brand's philosophy shifts from 'Do it Yourself' to 'Do it Together', emphasizing collaboration in home improvement projects. The rebranding will be gradually implemented over six months, with the first new store opening in Vaslui. BRICO is part of Altex România, expanding its ecosystem into home and garden projects.