[P] Afacerea din spatele Mondialului 2026: Cum au transformat americanii turneul final în cel mai profitabil show din istorie - StartupCafe

The 2026 World Cup showcased a transformative approach to sports, merging technology, data, and innovative marketing to create a profitable entertainment ecosystem. Hosted by the USA, Canada, and Mexico, the tournament featured 48 teams and generated significant online engagement and revenue through various media channels. Smart stadiums enhanced fan experiences, while new FIFA rules aimed to increase game pace and viewer interest. Digital marketing strategies focused on immersive experiences rather than traditional advertising, leveraging social media and AI for personalized content. This event highlighted the future of sports as a blend of technology and business.