Operatorii străini intră pe piața turismului românesc. Polonezii vor pachete majoritare în companii locale

Romania attracts interest from Polish tourism operators looking to acquire majority stakes in local companies. Recent acquisitions include Rainbow Tours' purchase of a majority stake in Paralela 45 and eTravel's acquisition of Accent Travel. These partnerships aim to combine local expertise with Polish technology, enhancing competitive advantages. Business travel is a significant revenue source for Romanian hotels, generating 20-25% of income in urban centers. Despite Romania's low share of foreign visitors, the tourism sector is rapidly growing, with an 80% increase in revenue post-pandemic. Business tourism, particularly in Bucharest and other regional hubs, plays a crucial role in the market.