Oamenii care folosesc AI și rețelele sociale la cumpărături cheltuiesc cu aproape 50% mai mult

A recent analysis by XTB Romania reveals that consumers using AI and social media for shopping spend nearly 50% more than those relying solely on search engines. Retailers may benefit from increased sales, but stock market performances vary. Companies like H&M and Macy's have seen declines, while Target and A&F report significant gains. The back-to-school season is expected to bring volatility, with consumers becoming more selective in their purchases due to economic pressures. Despite challenges, some retailers may find opportunities for growth.