O mare companie alimentară elimină toți coloranții artificiali și conservanții din cerealele sale

WK Kellogg is expediting the removal of artificial colors from its cereal portfolio, aiming for completion by the end of 2026. The company will start producing reformulated cereals this year, using natural alternatives like fruit and vegetable juices. This change aligns with consumer demand for simpler ingredients while maintaining the familiar taste and appearance of products. Additionally, WK Kellogg plans to eliminate the preservative BHT from its offerings. The early completion of this initiative reflects the company's commitment to adapting to consumer preferences.