„O clientă mi-a cerut franciză și m-a bufnit râsul, pentru că nu știam ce înseamnă. Am căutat pe Google”. Cum s-a născut 5 to go, rețeaua de peste 800 de cafenele, evaluată la 30 de milioane de euro - StartupCafe

In 2015, Lucian Bădilă co-founded 5 to go, a coffee shop chain that has grown to over 800 locations and is valued at around 30 million euros. The idea originated when a customer requested a franchise, prompting Bădilă to learn about franchising. Initially, the brand's name was inspired by a practical pricing strategy, setting all products at 5 lei. Despite skepticism about the takeout coffee concept, the first location thrived, leading to rapid expansion. Bădilă faced personal challenges that affected his work, but relocating closer to the office improved his productivity. He emphasizes the importance of patience in business development, likening it to fishing.