Numele firmei și marca înregistrată: care este diferența și ce trebuie verificat - StartupCafe

Many entrepreneurs mistakenly believe that registering their company name with the Trade Register protects their brand. However, the company name and trademark are distinct entities, each with different protections. Issues often arise after investing in branding, when they discover a similar trademark exists. It's crucial to understand the difference: the company name is the official registered name, while a trademark identifies products or services. Entrepreneurs should verify both the company name and existing trademarks before investing in branding to avoid potential legal issues and costs associated with rebranding. Checking domain availability is also essential.