Nu mai ai nevoie de sute de mii de urmăritori pentru a câștiga bani pe rețelele sociale. Marile branduri schimbă regulile jocului

Companies are increasingly investing in everyday social media users with smaller followings, shifting marketing strategies towards authenticity and trust. Major brands are launching programs for emerging creators, allowing participation with as few as 500 followers. This trend is driven by changes in social media algorithms that promote content to non-followers, enabling small creators to achieve viral success. Research indicates that nearly 45% of influencer marketing budgets in the U.S. will target creators with under 20,000 followers by 2026. This shift is also evident in Romania, where brands are exploring collaborations with smaller, engaged communities.