Noi reguli pentru inteligența artificială. Comisia Europeană explică ce obligații vor avea platformele și cum vor fi etichetate conținuturile create cu AI

The European Commission has released new guidelines on AI transparency, requiring providers to inform users when interacting with AI systems. These rules, effective from August 2, 2026, aim to enhance clarity for users of AI technologies. Users will be able to identify AI-generated content more easily, reducing risks of manipulation and misinformation. Providers must design systems to ensure users are aware of AI interactions, and content generated by AI must include automatic identification markers. The guidelines also outline obligations for users, particularly regarding deepfake materials. The document includes practical examples and emphasizes adherence to a code of good practices for compliance.