Nike pregătește un nou val de concedieri: gigantul vrea să reducă cheltuielile cu 2,5 miliarde de dolari

Nike is implementing significant restructuring due to poor performance in China and declining stock prices, aiming to save $2.5 billion. The company anticipates a revenue drop for fiscal 2027, exceeding analyst predictions. Following this announcement, Nike's shares fell by 8.5%. The restructuring includes layoffs and a shift from four to three operational regions. Sales in China have decreased for nine consecutive quarters, impacting overall revenue, which fell by 4% in the first quarter. Despite challenges, North American sales grew by 2%.