„Ne-a trimis poze cu nasul spart”. Un antreprenor român găsise afacerea perfectă în Mongolia, o aplicație care a ajuns rapid în top. Visul s-a terminat abrupt. - StartupCafe

Entrepreneur Dan Boabeș faced multiple challenges while attempting to expand his business internationally. His ventures in Mongolia, Saudi Arabia, and the Netherlands highlighted the importance of local relationships and cultural understanding. Despite having strong local partners, Boabeș encountered unexpected obstacles, such as aggression from local taxi drivers in Mongolia and cultural misunderstandings in Saudi Arabia and the Netherlands. He learned that success in foreign markets requires more than just a good product and financial resources; it necessitates a deep understanding of local customs and the ability to navigate invisible cultural rules. Boabeș emphasizes the need for entrepreneurs to look beyond numbers and understand the unseen factors that can influence business outcomes.