Mița Biciclista vs. Patiseria lui Nea Mihai. Cum a reușit o reclamă să declanșeze un adevărat „Război al Merdenelelor” în Piața Amzei. Bucureștenii s-au revoltat

A controversial advertisement by Mița Biciclista comparing croissants to a local pastry sparked public outrage, leading to protests and apologies from the company. The ad, intended to promote croissants, was perceived as mocking the traditional pastry and its loyal customers. Many took to social media to support the local bakery, resulting in a backlash against Mița Biciclista. Following the negative response, representatives issued public apologies, acknowledging the insensitivity of their message and the unintended consequences of their marketing approach. They expressed regret for offending the local community and emphasized the importance of respecting culinary traditions.