MerchantPro Compass: Primul trimestru cu dubla taxare a coletelor non-UE aduce +13% comenzi pe magazinele online locale. Fashion trece de la stagnare la +17%

In the first nine months of 2026, Romanian eCommerce sales increased by 8.5%, with a 6% rise in order volume. The market shift is attributed to new taxes on imports from outside the EU, which have made local retailers more competitive. Categories like electronics saw significant growth, while beauty products faced declines as consumers shifted to online pharmacies. The overall trend indicates a growing preference for online shopping, contrasting with a decline in physical retail. MerchantPro's report suggests that understanding customer needs will be crucial for retailers in the upcoming holiday season.