MerchantPro Compass: Piața de eCommerce stagnează ca volum de comenzi în primele 6 luni din 2026. Verticalele, evoluție divergentă, de la +42% la -20%

MerchantPro's data indicates a 4% increase in online sales in the first half of 2026 compared to the previous year, with significant variations across categories. Electronics, Gadgets, and Accessories saw a remarkable 42% growth in sales value, while Pharma experienced a 30% rise in order volume but stable average order value. The Beauty sector faced a nearly 20% decline in transactions, highlighting contrasting trends among different verticals. Overall, the data reflects real consumer behavior changes rather than an increase in active merchants.