MerchantPro: Comenzile online au stagnat în primul semestru

The Romanian e-commerce market shows signs of slowing down despite a 4% increase in sales value in the first half of 2026. While the number of orders remained stable, certain product categories experienced significant growth, particularly electronics, which saw a 42% increase in sales value. The pharmaceutical sector also grew, with a 26% rise in sales. Conversely, the beauty category faced the largest decline, with a 20% drop in sales value. Overall, the average order value increased to 57 euros, and the e-commerce market is projected to exceed 8.5 billion euros in 2026.