Medicamentele pentru slăbit ar putea schimba industria parfumurilor. De ce producătorii testează arome de prăjituri, cireșe și chiar sos picant

Perfume manufacturers are exploring a surprising link between weight loss medications and consumer scent preferences. Companies like L'Oréal and Givaudan are investigating whether users of weight loss treatments seek sensory pleasure from fragrances that they previously derived from food. Research is in early stages, but unusual scents are being experimented with, including those inspired by desserts and savory items. Studies suggest that GLP-1 medication users spend significantly more on perfumes, indicating a potential market shift. The trend is evolving beyond sweet fragrances, with Gen Z showing interest in salty and fermented notes. Givaudan anticipates a rise in creamy scents as consumers seek new sensory experiences.