Matei Lucescu, CEO Fabrica Grivița, la conferința „Made in Romania”: „Am reușit să reînviem acest brand cu foarte multă istorie, pe care mulți dintre părinții și bunicii noștri îl cunosc”

Matei Lucescu, CEO of Grivița Factory, discussed the challenges of reviving a historic brand at the "Made in Romania" conference. He highlighted issues like financing and retail access, emphasizing the need for innovation and perseverance in entrepreneurship. The Grivița brand, with roots dating back to 1869, symbolizes a cultural heritage that Lucescu aims to modernize. He pointed out the difficulties new businesses face in gaining market presence and the importance of collaboration across industries to foster economic growth. Lucescu believes that leveraging existing brand value can contribute to Romania's development.