Marius Spiridon, Createrra, la conferința „Made in Romania”: „Un brand de țară ar trebui să ne aducă împreună”

Marius Spiridon suggests that Romania should focus on its existing cultural values to build a national brand. He emphasizes the importance of education and collaboration among businesses to create a strong identity. Spiridon highlights the George Enescu Festival as a key cultural asset that can unify various creative sectors. He argues that a successful brand should foster alignment, belonging, and mutual contribution among companies. Instead of inventing a new brand, Romania should leverage its rich cultural heritage and existing strengths to promote its products and services effectively.