Marile branduri din social media schimbă regulile de făcut bani pentru influenceri: Nu mai ai nevoie de sute de mii de urmăritori ca să fii plătit

Companies are increasingly investing in small social media creators, shifting marketing strategies towards authenticity and trust. This trend is driven by changes in platform algorithms that promote content regardless of follower count. Major brands are launching programs for creators with minimal followers, offering modest rewards. By 2026, a significant portion of influencer marketing budgets will target creators with fewer than 20,000 followers. This shift is also evident in Romania, where smaller creators are gaining opportunities, although it raises concerns about distinguishing authentic recommendations from paid content.